The fine print, in plain language.

Terms of service

These terms govern your use of MobiReach, a business messaging service operated by Anathoth Technologies Ltd. By creating a workspace, topping up, or sending messages, you agree to them on behalf of your organization.

Your account

You are responsible for the activity in your workspace, for keeping your phone and sign-in codes secure, and for ensuring everyone you invite follows these terms. There are no passwords: you sign in with your phone number and a one-time code we text to it (valid for 10 minutes), plus a code from an authenticator app if you turn two-factor on. We verify your phone number at sign-up; an email address is optional contact information. Sensitive actions (API keys, webhooks, team, billing details, sender ID, closing the workspace) ask for a fresh code, and you can see and sign out your active sessions in Settings → Security. Team members join only by accepting an invitation sent to their own phone.

Credits and payments

SMS credits are purchased in UGX via MTN MoMo, Airtel Money, or Visa/Mastercard card. Credits do not expire. The cost of a campaign is shown before you confirm a send. Free test credits cannot be transferred, used for production API traffic, or used for suspicious campaigns.

Service availability

We work to deliver every message reliably across networks, but delivery also depends on mobile operators and factors outside our control. We may suspend a workspace that breaches these terms or our policies below.

Privacy policy

We treat the contact lists you upload as your data. We process them only to deliver your messages and provide the service — never to market to your contacts ourselves.

What we store

Contact phone numbers (normalized to +256 format), the fields you choose to store, message content you send, delivery results, and account and billing details. Phone numbers are masked for team members who do not have full-contact or export permission.

Quick edits

Quick edits (shorten, fit to one SMS, fix spacing and similar) are simple text rules that run on our servers. Only the message text is processed, never your contact list, and no outside service sees it. They keep your placeholders exactly as written and never invent amounts, dates or offers.

Retention

You can delete contacts and campaigns at any time, and the workspace owner can download a copy of the workspace's contacts, campaigns and wallet history (Settings → Workspace; the download link works for 72 hours). Opt-out and unsubscribe records are retained for at least 12 months so we can honor them, even after a contact is removed. Uploaded contact files are deleted 30 days after the import, the API request log is kept for 30 days, and sign-in codes and delivery callback logs for 30 days. When an owner closes a workspace, sending stops and API keys are revoked; billing records are kept as the law requires, and you can ask us to erase the contact data.

Anti-spam policy

MobiReach is for messages people expect and want. Send only to contacts who have a relationship with your organization and a reason to hear from you.

Opt-out is always honored

An opt-out line ("To opt out, contact the sender" by default) is added automatically on the first message to each contact. When someone opts out through it — or you record an opt-out manually — they are added to your workspace suppression list and excluded from future sends right away. Opting out is free for the recipient.

Prohibited content

Lotteries, gambling, unlicensed financial schemes, "you won" promotions, and other deceptive or unlawful content are not allowed. The composer flags risky terms before you send, and high-risk campaigns are reviewed.

Compliance

Compliance is built into the product, not bolted on. These controls run on every send.

Acceptable use

You agree not to use MobiReach to send unlawful, fraudulent, hateful, or harassing content; to impersonate another organization through a sender ID you are not entitled to; or to send to lists obtained without a legitimate relationship.

Sender IDs are reviewed against your organization details and use case before approval. Abuse of the service — including ignoring opt-outs or sending prohibited content — may result in a campaign block, sender ID suspension, or workspace closure.